The Network Automation Opportunity for Partners
The network automation market is projected to exceed $30B, and enterprises are feeling the pressure. They need to scale operations, reduce complexity, and meet security and compliance demands — but many lack the expertise, strategy, and resources to make automation a reality. That’s where partners come in.
The shift toward hybrid, multi-cloud, and multi-vendor environments is pushing network teams to their limits. Automation isn’t just a nice-to-have — it’s the only way forward. And for those in the business of delivering IT and network infrastructure solutions, this is a massive opportunity to step up, lead, and drive real transformation for customers.
Why Network Automation & Orchestration Is the Key to Growth
Let’s be clear: automation isn’t about replacing people. It’s about enabling them to do more, faster, and at scale. The demand for automation is skyrocketing, but customers need partners who can help them bridge the gap between goal and execution.
As Jason Gintert, Co-Founder of Bits In Flight, summed it up well in a recent blog post:
The sheer growth in network size and complexity has made manual management untenable — and in some cases, impossible for very large networks. By eliminating manual toil, providers can deliver services faster and more consistently. This translates to happier customers and the ability to take on more projects without linear growth in headcount.
The pace of change in network management is accelerating, driven by shifts in technology and business demands. Businesses are under pressure to scale operations, ensure security, and reduce complexity — all while adapting to trends like AI-driven operations, zero-touch networking, and cloud-first strategies.
These trends are reshaping how businesses manage infrastructure, pushing them to rethink legacy processes. The ability to respond faster to outages, deploy services instantly, and maintain security at scale is no longer optional. It’s a necessity.
For partners, this creates a clear opportunity: enterprises need automation not just to keep up, but to stay competitive. Those who can help customers streamline network operations, enhance agility, and improve resilience will be the ones leading the market.
Introducing the Itential AUTOMATEx Partner Program
We built AUTOMATEx because we know partners need more than just a product — they need a comprehensive automation strategy to drive their own success while enabling their customers to automate and orchestrate at scale.
The AUTOMATEx program is unique, aligning the benefits and business models available by partner type. Itential has designed the program structure based on the specific requirements from MSPs, GSIs, FSIs, and VARs in order to seamlessly grow revenue and generate profit for the partner in a frictionless manner. This isn’t just about reselling technology; it’s about building a stronger, more profitable business with automation at the core.
With AUTOMATEx, partners gain access to:
- Industry-Leading Network Automation & Orchestration Technology: Integrate automation into customer environments seamlessly.
- Technical Enablement & Certification: Build expertise with exclusive sales training and certifications.
- Go-to-Market & Sales Support: Co-marketing opportunities, lead-sharing, and dedicated partner resources.
- Flexible Engagement Models: Resell, co-sell, or deliver managed automation services.
And the response from our partners has been incredible.
Partnering with Itential through the AUTOMATEx Partner Program is a game-changer for Fierce Software. This program equips us with the tools and expertise to help public sector agencies accelerate network modernization, streamline operations, and meet evolving security and compliance requirements. With Itential’s innovative automation and orchestration solutions, we’re enabling our customers to stay ahead in an increasingly complex digital landscape.
– Eric Updegrove, General Manager at Fierce Software
How Partners Can Leverage AUTOMATEx
No matter your business model, if you provide solutions, managed services, or consulting, AUTOMATEx is built to accelerate your success.
- Need to drive large-scale digital transformation? AUTOMATEx gives you the tools to modernize enterprise networks with full orchestration and compliance.
- Want to differentiate your service offerings? Automation creates new revenue streams, allowing partners to deliver high-value solutions like zero-touch provisioning and compliance-as-a-service.
- Looking to scale managed services? AUTOMATEx empowers you to automate repetitive tasks, reduce operational overhead, and introduce new automation-driven offerings.
As one of our partners HighPoint put it:
The AUTOMATEx Partner Program provides us with the resources and expertise to differentiate our portfolio and bring unique automation solutions to our customers. With Itential’s market-leading platform, technical training, and go-to-market support, we can enhance our offerings, drive competitive advantage, and accelerate automation adoption with confidence.
– Neil Dearman, Chief Technology Officer, EMEA at HighPoint
The Time Is Now
Network automation is no longer just a competitive advantage — it’s a business imperative. Partners who act now will lead the market tomorrow, gaining a competitive edge through higher efficiency, increased revenue opportunities, and stronger customer relationships.
By joining Itential’s AUTOMATEx Partner Program, you’ll get access to the tools, training, and support needed to scale automation and orchestration within your business and deliver the solutions enterprises demand.
Learn more about the Itential AUTOMATEx Partner Program here and take your business to the next level.
Rodney Foreman
Chief Revenue Officer ‐ Itential
Rodney Foreman serves as the Chief Revenue Officer at Itential and is a strong advocate for our customers, partners, and prospective customers. An experienced leader with an outstanding reputation across the IT industry globally, he is renowned for building exceptional sales and customer success teams and achieving impactful reach into target markets with an innovative sales strategy that optimizes all available routes to market. Prior to Itential, he was the CRO for Vapor IO, CRO at Megaport, led the global channel and mid-market direct sales business at IBM for their Cloud Software business unit and held key positions at at Nutanix, Informatica and Dell Computer.
