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Itential Named a Top Cloud Infrastructure Innovator: How AI Orchestration Is Shaping the Future

Kristen H. Rachels

Chief Marketing Officer ‐ Itential

Itential Named a Top Cloud Infrastructure Innovator: How AI Orchestration Is Shaping the Future
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Posted on February 24, 2025

For the fifth consecutive year, Itential has been recognized in the Futuriom 50 report, which highlights the most impactful private companies shaping cloud infrastructure, automation, and security.

This year’s report underscores a major shift. The rapid adoption of AI-driven operations, Infrastructure as Code (IaC), NetDevOps, and multi-cloud networking is transforming how enterprises scale and manage infrastructure. But with this shift comes a new set of challenges — how to seamlessly integrate AI, automate operations without silos, and ensure security and compliance across hybrid environments.

The key to wrangling increasing network complexity is intelligent orchestration: integrating with network systems and automation to coordinate processes end-to-end. Enterprises are navigating hybrid cloud management, platform engineering initiatives, and data security challenges while racing to implement AI across the network.

Enterprises have invested in automation to power digital transformation for years, but it’s increasingly clear: automation alone isn’t enough. Orchestration is what ensures automation is scalable, secure, and aligned across IT, cloud, and networking.

AI, NetDevOps, & Multi-Cloud: The Key Infrastructure Trends of 2025

The Futuriom 50 report highlights how enterprises are evolving their automation and cloud strategies to improve efficiency, reduce complexity, and increase agility. Here are the key trends shaping modern infrastructure:


1. AI & AIOps Are Expanding — But Operational Challenges Remain

AI and AIOps are transforming infrastructure operations, enabling predictive insights and automation at scale. However, AI-driven intelligence is only useful if it can be acted upon. Many enterprises struggle with connecting AI-generated recommendations to policy-driven, real-time automation. Without orchestration, AI insights remain stuck in dashboards instead of driving real operational improvements


Enterprises are rapidly integrating AI-driven observability tools, but the lack of automation at the orchestration layer is slowing adoption.


To address this, enterprises need a way to:

  • Integrate AI insights into policy-based orchestration to ensure automated decisions align with compliance and security requirements.
  • Enable event-driven automation and orchestration so that AI-generated actions can be incorporated into secure, validated workflows and executed across IT, cloud, and networking — without manual intervention.
  • Ensure AI-driven automation is scalable across hybrid and multi-cloud environments instead of siloed in standalone AI tools.

Learn more about AI Integration & Orchestration


2. NetDevOps & Infrastructure as Code (IaC) Are Redefining Network Automation

Enterprises are shifting to NetDevOps principles and Infrastructure as Code (IaC) methodologies to standardize automation and improve agility.


The rise of NetDevOps and Infrastructure as Code (IaC) is pushing enterprises toward event-driven automation models, but orchestration remains a bottleneck for cross-domain workflows.


The movement toward treating network infrastructure as software means:

  • More teams are embedding automation into DevOps workflows using Terraform, Ansible, and CI/CD pipelines.
  • Self-service automation is becoming a priority, enabling platform engineering teams to provide networking automation through APIs instead of relying on manual intervention.
  • Orchestration is essential. As different teams build automation with different tools, orchestration allows organizations to unify automations and accelerate cross-domain processes by leveraging what each team builds.

Learn more about Infrastructure as Code


3. Multi-Cloud & Hybrid Cloud Complexity Is Driving the Need for Orchestration

Multi-cloud operating models have definitively won out over single-vendor across the industry. But as organizations move workloads across AWS, Azure, Google Cloud, and on-prem environments, the challenge isn’t just managing cloud resources — it’s ensuring automation and policies remain consistent across every cloud provider.


Multi-cloud networking is one of the biggest challenges for enterprises today, as teams struggle to maintain security, automation, and compliance across disparate cloud environments.


To manage workloads across multi-cloud environments:

  • Enterprises need to unify automation across hybrid and multi-cloud environments instead of relying on fragmented tools for each cloud.
  • Policy enforcement must be built into orchestration to maintain compliance and security as workloads move between cloud and on-prem infrastructure.
  • Organizations are investing in automation frameworks that provide end-to-end orchestration, allowing IT, cloud, and networking teams to work from a single automation strategy rather than isolated solutions.

Learn more about Multi-Domain Network Orchestration

Why Automation Alone Isn’t Enough

The Futuriom 50 report makes one thing clear: enterprises are not just automating — they are rethinking how automation is orchestrated at scale.

Automation has long been fragmented — siloed across networking, DevOps, and cloud teams — each managing their own tools, workflows, and processes. But as AI, NetDevOps, and multi-cloud complexity grow, these disconnected automation efforts create inefficiencies, bottlenecks, and security risks. To move forward, enterprises need an orchestration strategy that bridges these silos, enabling automation to operate as an interconnected, policy-driven system across IT, cloud, and networking.


The challenge is no longer just automation — it’s ensuring automation is connected, policy-driven, and scalable across IT, cloud, and networking.


Enterprises need a strategy that connects automation across all domains —  from network operations and security policies to cloud workload placement and AI-driven event responses.

  • AI-driven observability must trigger real-time, policy-enforced automation.
  • NetDevOps and IaC strategies must be orchestrated across multiple teams and tools.
  • Hybrid and multi-cloud automation must be unified instead of managed in separate silos.

How Itential Is Innovating in AI, NetDevOps, & Multi-Cloud Orchestration

At Itential, we empower enterprises to move beyond isolated automation efforts by providing an orchestration platform that integrates AI, cloud, and network automation at scale. By standardizing and automating workflows across domains, organizations can reduce operational complexity, accelerate service delivery, and ensure compliance across hybrid and multi-cloud environments.

Here’s how we’re helping enterprises address evolving cloud and network challenges:

  • AI-Driven Orchestration: Itential integrates AI-driven insights into policy-based, event-driven automation, ensuring AI decisions are executed securely and efficiently.
  • NetDevOps & IaC Integration: Our platform allows enterprises to embed automation into CI/CD pipelines, Terraform workflows, and Infrastructure as Code strategies, ensuring consistent, repeatable automation for cloud and networking.
  • Multi-Cloud & Hybrid Cloud Orchestration: Itential enables organizations to manage automation across AWS, Azure, Google Cloud, and on-prem environments, ensuring policies, security, and workflows are standardized across every cloud.
  • Self-Service Automation: By providing API-first orchestration, we enable IT, DevOps, and networking teams to consume automation as a service, reducing the reliance on manual intervention.

This is why we’re thrilled to be recognized again in this year’s Futuriom 50. Driving cloud and network innovation requires more than ad-hoc automation or a scattered collection of siloed tools. By delivering an integration-focused orchestration platform, we’re providing enterprises with the ability to scale securely, efficiently, and at the speed of AI-driven infrastructure.

The 2025 Futuriom 50 Report highlights how enterprises are evolving their automation and cloud strategies — and why orchestration is key to making AI, NetDevOps, and multi-cloud work at scale. Download the full report to explore the top trends and see why Itential is leading in AI-powered automation.

Kristen H. Rachels

Chief Marketing Officer ‐ Itential

Kristen serves as Chief Marketing Officer for Itential, leading their go-to-market strategy and execution to accelerate the adoption and expansion of the company’s products and services.

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