Years ago, I wrote about the power of community for women in tech here at Itential — how our “ItentiaLadies” group was more than a name, but a movement to connect, uplift, and inspire. As we approach International Women’s Day 2025 with this year’s theme of “Accelerate Action,” I’m proud to say that spirit hasn’t just endured — it’s ignited. At Itential, we’re not waiting for change; we’re building it, step by intentional step, with the formidable force of our women leading the way.
“Accelerate Action” isn’t just a catchy phrase — it’s who we are. The ItentiaLadies embody a rare mix: determination that shatters limits, execution that transforms ideas into impact, compassion that fuels collaboration, and adaptability that keeps us agile. Together, these qualities don’t just lift our culture — they propel it. We’re mentoring the next generation of tech talent, reimagining how we innovate across all departments from engineering, sales, finance, marketing, HR, product management, RevOps, and beyond — and challenging the status quo with every customer interaction, every meeting, every bold step forward. This isn’t passive progress — it’s action in motion, accelerating every day.
We asked our ItentiaLadies: What’s your superpower? Their answers paint a picture of a group that’s not waiting for change — they’re driving it, step by intentional step, with a collective force that’s reshaping our culture and our industry:
“My willingness to adapt to different situations and to wear different hats.”
– Tracy Monteiro (Professional Services)
“I push past limits with sheer determination.”
– Lynley Clay (Business Development)
“I transform chaos into clarity.”
– Sarah Toton (Product)
“Grit.”
– Brett Zagone (Sales)
Together, these strengths — blending grit, compassion, adaptability, and flawless execution — propel us forward.
At Itential, supporting women isn’t an add-on; it’s woven into our core. We’ve built flexible policies that honor real life over rigid deadlines, partnered with STEM programs to open doors, and held ourselves accountable to turn intent into results — because action without impact is just noise.
What makes us unique?
“I make everyone feel heard.”
– Melodie Hsieh (Engineering)
“I adapt to anything.”
– Allie Juback (HR)
“No matter the challenge, I always find a way to make it happen”
– Jessica Newland (Marketing)
These aren’t just skills — they’re the fuel for better solutions, for our customers and beyond.
Tech still has a long way to go — we’ve all felt it, those moments of pushing harder to be seen. But here, we’re not slowing down. The ItentiaLadies prove action is bold, collective, and urgent. “We don’t just dream big, we make it happen.” This International Women’s Day, we’re not just celebrating progress; we’re accelerating it — for our team, our industry, and the women who’ll shape tomorrow’s tech.
So, here’s my ask: join us. Whether you’re at Itential or elsewhere, take one step — mentor someone, amplify a voice, challenge a norm. Because when we #AccelerateAction together, there’s no limit to where we can go.
Happy International Women’s Day.
Tags: ItentiaLadies Itentialife
Kristen H. Rachels
Chief Marketing Officer ‐ Itential
Kristen serves as Chief Marketing Officer for Itential, leading their go-to-market strategy and execution to accelerate the adoption and expansion of the company’s products and services.
