Itential Brand Kit

The Itential brand standards are the core of our identity. Through consistency, we build relationships and credibility with our customers, partners, and contributors.

About Itential

Itential Logos

The Itential logo is made up of two parts: the icon and the wordmark. It is available in horizontal (primary) and stacked (secondary) versions, both with and without the company tagline.

All versions should appear with the ® after the Itential name as we are a registered trademarked company. Logos should always be used in their provided full version with both the icon and wordmark and should not be edited, tilted, or distorted in any way.

Download All Logos

Download Primary Logos

Download Secondary Logos

Download Itential Icon

Color Variations

All logo sets come with both a light background variation and a dark background variation. Please ensure that you are using the correct color variation to ensure legibility.

horizontal itential network automation platform logo on a white rectangle background
white horizontal itential network automation platform logo on a navy rectangle background

Logo Spacing

Please be sure to follow all guidelines for proper logo usage, including proper logo spacing.

spacing guidelines for the horizontal logo of the itential network automation platform
spacing guidelines for the stacked logo of the itential network automation platform

Itential Color Palette

Primary Color Palette

Itential’s primary color palette consists of one color (navy).


Navy

CMYK: 84/78/58/77
RGB: 0/0/30
Hex: #00001E

Secondary Color Palette

Itential’s secondary color palette consists of five colors (bright blue, pink, green, purple, and orange).


Blue

CMYK: 70/34/0/0
RGB: 0/153/255
Hex: #0099FF


Pink

CMYK: 0/96/0/0
RGB: 255/0/149
Hex: #FF0095


Green

CMYK: 55/0/100/0
RGB: 113/222/60
Hex: #71DE3C


Purple

CMYK: 56/80/0/0
RGB: 173/10/253
Hex: #AD0AFD


Orange

CMYK: 0/72/98/0
RGB: 243/107/33
Hex: #F36B21

Typography

Itential has three different brand fonts. Bebas Neue (used primarily for headlines), Roboto (used for secondary headlines), and Open Sans (used for body copy).

Bebas Neue

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(“

Download Font

Bebas

Roboto

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(“

Download Font

Open Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*(”

Download Font

Leadership Team


Ian Bresnahan
Co-Founder & Chief Executive Officer
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Chris Wade
Co-Founder & Chief Technology Officer
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Kristen H. Rachels
Chief Marketing Officer
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Rodney Foreman
Chief Revenue Officer
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Peter Sprygada
Vice President, Product Management
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Ben Butera
Vice President, RevOps
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Jordan Hardy
Vice President, Finance
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headshot of michael wymer, vice president of labs and architecture of the itential network automation and orchestration platform
Michael Wymer
Vice President, Labs & Architecture
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