Unlock New Revenue Opportunities with Itential
The AUTOMATEx Partner Program is designed to empower VARs, GSIs, FSIs, and MSPs to accelerate revenue growth, enhance their automation expertise, and deliver scalable network automation solutions to enterprises worldwide. As network complexity increases, Itential equips partners with the skills, tools, and incentives needed to succeed in this growing market.
Why Partner with Itential?
At Itential, we believe in fostering a collaborative ecosystem where our partners are instrumental in driving the adoption of network automation and orchestration solutions.
Whether through our Channel Partners who bring automation to enterprises or our Technology Alliances that extend the capabilities of the Itential Platform, we are committed to working together for mutual success.
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- Revenue Growth: Unlock scalable income opportunities in a rapidly growing $30B+ network automation market.
- Innovative Solutions: Deliver differentiated automation and orchestration solutions that drive strong customer retention and competitive pricing
- Comprehensive Enablement: Gain access to a dedicated Channel Manager, Partner Portal, technical training, certification, marketing resources, and co-marketing opportunities to drive sales and streamline customer onboarding.
- Flexible Structure: Advance through program tiers multiple times per year to unlock greater benefits and rewards.
- Partner-First Mentality: Built on trust and collaboration, Itential is committed to shared success, transparent incentives, and empowering our partners to thrive in network automation.
AUTOMATEx Partner Program Tiers & Benefits
The AUTOMATEx Partner Program offers a tiered structure that rewards partners based on engagement and success.
Xplorer
Ideal for partners beginning their journey with Itential, focused on developing fundamental automation sales skills and sourcing initial opportunities.
Xpert
For partners who have expanded their technical capabilities and are actively developing solutions around Itential’s Platform.
Xcelerator
The highest tier, designed for partners driving multiple customer engagements per month and demonstrating deep technical expertise in automation and orchestration.
| AUTOMATEx Partner Tier Benefits | Xplorer | Xpert | Xcelerator |
|---|---|---|---|
| Authorized to resell Itential products | X | X | X |
| Deal registration benefits through the AUTOMATEx portal | X | X | X |
| Access to sales, marketing, & technical training resources | X | X | X |
| Authorized to use Itential AUTOMATEx program tier logos | X | X | X |
| Access to technical & sales tools such as demos | X | X | X |
| Eligible for rebate programs | X | X | X |
| Ability to participate in webinars & customer lunch & learn events | X | X | |
| Access to Itential AUTOMATEx marketing demand center | X | X | |
| Access to marketing development funds | X | X | |
| Eligible to participate in AUTOMATEx Partner Council | X | ||
| Eligible for highest rebate incentives | X | ||
| Eligible for lead partnering program | X | ||
| Access to Customer Success and Strategic Account teams | X | ||
| Eligible for Referral Fee Program | X | ||
| Eligible to join Itential Customer Advisory Board | X |
Strategic Relationships to Drive Network Transformation
Itential has established unique, strategic partnerships that dramatically accelerate network automation innovation strategies, unlocking new waves of growth and value creation across the overall network and IT ecosystem.
The AUTOMATEx Partner Program provides us with the resources and expertise to differentiate our portfolio and bring unique automation solutions to our clients. With Itential’s market-leading platform, technical training, and go-to-market support, we can expand our offerings, drive competitive advantage, and help clients accelerate their automation initiatives with confidence.
David K. Olzak, Chief Revenue Officer at HighPoint
Building a Global Partner Ecosystem
The AUTOMATEx Partner Program brings together a global ecosystem of GSIs, FSIs, VARs, and MSPs — each playing a critical role in delivering scalable, automated network solutions that drive efficiency, innovation, and business growth.
GSIs
Drive Enterprise-Wide Network Transformation at Scale
By integrating Itential’s network automation and orchestration solutions, GSIs can reduce deployment complexity, accelerate time-to-value, and scale automation across global enterprise networks — unlocking new revenue streams through managed services and long-term digital transformation initiatives.
FSIs
Powering Secure & Compliant Networks for Public Sector Agencies
Federal Systems Integrators play a pivotal role in delivering integrated solutions that meet the complex needs of government agencies. Itential’s network automation and orchestration solutions empower FSIs to enhance their service offerings, streamline network management, and simplify complex workflows — while ensuring compliance with federal mandates like NIST, FISMA, and Zero Trust.
Expanding our partnership with Itential through the AUTOMATEx program is a game-changer for Fierce Software. This program equips us with the tools and expertise to help public sector agencies accelerate network modernization, streamline operations, and meet evolving security and compliance requirements. With Itential’s innovative automation and orchestration solutions, we’re enabling our customers to stay ahead in an increasingly complex digital landscape.
Eric Updegrove, General Manager at Fierce Software.
Lumen and Itential help enterprise customers use automation to eliminate human errors, intelligently repair disruptions and control the actions they want to make, all without the need for manual intervention. We’re redefining the customer experience.
Senior Vice President of Enterprise Product Management, Lumen
VARs
Differentiate & Expand Your Solutions Portfolio
VARs enhance their offerings with Itential’s network automation and orchestration solutions, giving customers the tools to simplify operations, accelerate digital transformation, and reduce network complexity — driving new sales opportunities and recurring revenue streams.
MSPs
Deliver New & Differentiated Value-Add Services
MSPs use Itential’s network automation and orchestration solutions to streamline service delivery, reduce operational costs, and enhance customer satisfaction. By integrating automation into their offerings, MSPs can differentiate their portfolio, launch new value-added services, and provide customers with more agile, scalable, and secure network operations.
Join the AUTOMATEx Partner Program Today
Take advantage of the opportunity to lead in network automation. Apply now and start unlocking new revenue streams with Itential!
Learn More with Itential Content
Blogs
- Customer Spotlight: How Armstrong World Industries Transformed IT Service Delivery with Itential
- Shining a Light on the Invisible Issues Blocking Your Automation Goals
- Gartner® Hype Cycle for I&O Automation Highlights Shift Towards “Automation-First” & Need for Broader Orchestration
- Customer Spotlight: How a Global Pharma Company Built an Automation Center of Excellence for Scale
- Understanding the Direct & Indirect Value Drivers of Network Automation
- Itential Named a Top Cloud Infrastructure Innovator: How AI Orchestration Is Shaping the Future
- More Impact, Same Effort: Orchestrating Your Automations
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- Extend the Reach of Your Network Automations through Orchestrated Workflows with Itential
- Packet Pushers: From Automation to Orchestration for a FinTech Network
- Aligning Automation to Business Value: A Framework for Metrics-Driven Impact
- How to Connect ServiceNow to Your Infrastructure with Itential
- Catch Itential On-Demand @ Networking Field Day
- How a Global Pharmaceutical & Medical Technologies Company Built a Center of Excellence to Foster an Automation-First Culture with Itential
- Network Automation & Orchestration Evaluation Guide