Service providers are correctly looking to enterprise customers as an area for revenue growth. Appledore Research forecasts a $100B revenue opportunity for service providers globally who can deliver the next wave of digital services to enterprise customers.
Trends like public cloud, rising cybercrime and new security approaches, distributed business, globalization, and the shifts to work-from-home and work-from-anywhere models are driving an evolution in the market. Enterprise customers are demanding new services that are more complex, innovative, and customizable, to be consumed via self-service like public cloud services.
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What You’ll Hear in This Podcast
Itential CTO Chris Wade sat down with Grant Lenahan and Robert Curran of Appledore Research for a discussion on the evolving demands of enterprise customers and the network transformation required for service providers to meet those demands. They land on a central theme: when innovative digital services are easy to consume, via APIs and self-service, enterprise customers will consume them, and service providers will see revenue growth.
Chris, Robert, and Grant dive into:
- Why enterprise organizations are looking for more advanced, customizable, self-serve digital services.
- The current state of telco networks and overreliance on traditional OSS.
- Why it’s easier than ever to consume and leverage APIs, enabling a new approach to network operations based on programmability.
- Where telcos must invest and evolve to modernize and enable the rapid creation and delivery of innovative digital services to take advantage of a $100B revenue opportunity.
- The pros and cons of delivering managed services vs. services that are consumed directly by enterprise customers.
- The art of the possible with programmable infrastructure.
- How Itential’s API-driven integration and multi-domain workflow orchestration capabilities enable service providers to accelerate and evolve.
How Itential Helps Telcos Take Advantage of a $100B Market Opportunity
Itential’s multi-domain, multi-vendor integration and orchestration technology makes our platform the ideal solution for service providers looking to streamline and accelerate the creation and delivery of advanced network services.
By integrating with the APIs exposed by any vendor across any system and network domain, Itential streamlines orchestration of complex services with a low-code workflow builder. All Itential workflows are exposed via API for self-serve consumption, meaning they can be delivered through a platform, a ServiceNow catalog, a pipeline, or any other model that suits a customer’s environment. In addition, our partnership with ServiceNow and the Itential App for ServiceNow OMT give SPs the fastest path toward migrating away from traditional OSS for services and changes that don’t affect billing, accelerating innovation and enabling SPs to meet the needs of fast-moving enterprise customers.
Along with this podcast episode, Grant Lenahan and Robert Curran authored an Appledore Research Solution Profile focused on Itential and its role in enabling telcos to transform and accelerate. The report places Itential in the “sweet spot” for service provider network transformation and examines the key capabilities that put us there.
