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Blog

Avoid the Automation Trap: How to Connect Use Cases to Business Success

Network automation is no longer a “nice-to-have” — it’s a necessity in today’s fast-paced digital landscape. But here’s the thing: simply automating your existing network processes doesn’t guarantee business success. Many organizations invest in automation technologies expecting immediate returns, only to find that without alignment to clear business objectives, those efforts fall flat. Efforts are

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How Multi-Layer, API-Driven Orchestration Enables Telco Cloud Initiatives

Telecom networks are undergoing rapid transformation. Service providers are moving beyond legacy hardware-based infrastructure, embracing virtualization and, increasingly, cloud-native architectures — aka ‘telco cloud.’ This shift places an even greater demand on network and infrastructure teams to coordinate complex processes at speed in order to support the needs of the business. As environments evolve, service

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Shining a Light on the Invisible Issues Blocking Your Automation Goals

Most of us in networking have had a situation where, for one reason or another, trying to reach our objective has turned into a slog. Maybe it’s a technical deficiency of a system that you’re having to work around. Maybe it’s a source of truth that you thought was pretty consistent but is in fact

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3 Tech Trends Driving Telco Transformation in 2025

In 2025, service providers face mounting pressure to move beyond cost-cutting measures and accelerate infrastructure and operations transformation to hit opex and revenue goals. Every infrastructure investment and solution adoption will be evaluated from this point of view. While GenAI continues to gain traction in customer interactions, its near-term revenue impact remains limited — for

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The Engineering-Operations Disconnect in Network Automation (& How to Fix It)

The relationship between network automation engineers and network operators sometimes feels like a breakup “on good terms.” We’re totally cool. Chill, even. Just as long as we don’t speak to each other or see each other ever again unless absolutely necessary. It doesn’t have to be this way. We’re all on the same team. But

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How to Productize Network Services with Stateful Orchestration

Infrastructure teams are tasked with delivering business-critical IT services quickly and at scale. Often, these services are complex and touch multiple systems across your environment, which adds to the challenge. Teams turn to automation to complete tasks more quickly, leveraging a combination of vendor-provided controllers, open source scripting, and homegrown solutions. While these solutions provide

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Customer Spotlight: How Armstrong World Industries Transformed IT Service Delivery with Itential

At AutoCon 2 in Denver, Eric Anderson, Senior Infrastructure Architect at Armstrong World Industries, delivered a presentation every IT team can relate to: a growing backlog of IT service requests that put strain on infrastructure teams and slowed down time to value for key business processes. As a market leader in an industry involving complex

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Scaling Network Services: How to Orchestrate & Productize Your Network Automations

Today, many teams are in a position where you have some automations built, you’re using scripts and point solutions to handle certain workloads, but you’re starting to hit a ceiling when it comes to delivering automated services across the organization. If you’ve seen any other Itential content in the last few weeks you may have

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Blog

Why Network Automation Needs a Product Mindset

Oh man, what a ride it’s been to get here. If you’ve been in the network automation game for a while, you’ve seen some things, right? From the wild, experimental chaos of early scripting to where we are today, standing at the edge of something really exciting. At AutoCon 2 in Denver, I had the

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Blog

Customer Spotlight: How a Global Pharma Company Built an Automation Center of Excellence for Scale

In the pharmaceutical and medical technologies industry, innovation and efficiency are crucial to maintaining a competitive edge. Infrastructure teams at these companies face a major challenge: accelerating service delivery to internal customers for complex, multi-domain services that often require multiple automations. The story was no different for one of our largest customers — the network

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